For ADHD types who want to work with less PiTB clients without losing income
You could dream of a not-totally-insane career
Or you could decide to put yourself on that path.
Next Free Webinar
How to take total ownership of the client/provider relationship and never let go
Dec. 20 / 10am CT
Things will get better the day you realize you don’t have to work with ‘bad-but-pays-the-bills-clients.’
You can work exclusively with people who want to work with you badly enough that they are willing to pay full value - and wait as long as they have to - for the privilege.
You’re sick of working so hard to please your clients you wonder is the money even worth it?
If you're like other consultants, you:
Spend half your time putting out fires
Are struggling to work on your business in addition to meeting all of your clients’ needs
Struggle to gain access to what you need to do your job
Get sucked into casual conversation about kids and family that, while well-meaning, eats into your day
Wish you could earn more from less clients
Always feeling like you’re having to reinvent the wheel
Find yourself on a never-ending treadmill to find “The Ideal Client”
So you start to take on lower-paying, less PiTB client …
For the relationship
*as if that’s somehow worth less?
Because that’s where you can really make a difference
*as if that too is worth less?
For the referrals
*To more lower-paying clients
Still, deep down, you believe that you can hold out for the crème de la crème, but…
You’re worried you’ll lose income
It could all go away tomorrow!
It’s borderline impossible to say “no” to someone handing you money
It always seems so promising at the beginning
By holding out for someone better, you might lose the client right in front of you
If you could just put up with the stress for a little while longer, you’ll retire eventually and it will all be worth it
You could make changes but:
Your current clients are taking up all of your time
You're stuck waiting on your clients to get you their background, access to their clients and feedback.
You don’t know how to say no or reprice clients when scope grows
It seems like you should be making some real progress – especially since you:
Launched a subscription model
Hired a V.A.
Let a few of your more draining (and underpaying) clients go
Found a killer copywriter to do some of your social media marketing
Landed a “whale” client that should make up for the ideal clients you undercharged
Used ChatGPT and automation to handle some of the menial tasks
Hired a lead-gen service so you could at least have more prospects to choose from
Raised prices 10%
Niched down to get rid of the riff raff
But none of that went according to plan.
Why?
Because the traditional client-provider model is broken.
DESIGNED BY SELF-POSSESSED, GURU, “MADMEN” TYPES
a.k.a.
THE SMARTEST GUYS IN THE ROOM
How else to explain that - even to this day - industry thought leaders still preach:
Be as broad as possible so as not to alienate any prospects
But also specialize or niche as narrowly as possible
Get better at saying “no” to prospects who don’t fit your niche - even if they’re willing to buy
Take up as little of the client’s time as possible
Time is money - your money
Keep the client away from the work while you figure it all out for them
Hourly billing
Believe that revenue and referrals come from giving the client what they want
Brag about the hours they put in
Niche down, but also so keep your website as short and “skimmable”
Tell stories - any stories
The customer is always right
Maybe as little as 5 years ago, all of this would’ve been true.
But today… it doesn’t account for the amount of control the clients need to have to feel good about working with a complete stranger.
it’s also a misunderstanding of where sales, referrals, glowing reviews and even revenue comes from.
“Just meet the client where they’re at,” they say.
That’s assuming you landed the client in the first place.
You’ve been down that road.
No way you’re going back there.
You’re ready to take the leap
To finally break free
But, what if you show up to …
Nothing
Hello?
Is anybody there?
You know there has to be a better way to serve your clients and have a life
An easier life
A meaningful life
A meaningful career
But … you’re still here. Still you. And you’ve already tried all there is to try.
How on EARTH are you supposed to get from where you are now to the solo shop you want to own.
This whole thing feels like a set-up
Like you’re a pawn in someone else’s game.
With what you want just a sliver beyond your grasp.
You dream of clients who:
Appreciate what you bring to the table
Take your advice
Get you what you need on time
Care more about their business than you do
Have zero problems paying you
You would be plenty happy with:
Take-home pay north of 6 figures (well north would be even better)
Building a good steady pipeline without being a neurotic social media poster
Not feeling anxious about where the next gig's coming from
Feeling like you shouldn't talk about how you paid a lot for something you’d gladly do for free
But your time matters more:
If you could just stay one step ahead
Then create a stable roster
Then get far enough ahead to plan ahead
Then book a vacation knowing your clients are fully paid up and taken care of
Then knock off at 5pm
Then take a few weeks off a year - knowing there's work for you when you get back
… that’d be pretty great.
In a perfect world, you’d have:
More creative control
The freedom to really turn your brain off at quittin’ time
To have solid clients who show up for you
To know you've got a system for predictable revenue
To deliver meaningful work that will grow your clients’ businesses
If you could just stop:
The surprise-attack client calls
The lower-than-it-should-be pay
The last-minute drama
The constant pitching
The suspense of not knowing what your client will think
Always seeking approval
Landing a client without feeling like you left money on the table
Best-case scenario, you’d love:
The freedom to work when you want - with who you want
To love what you do again
To enjoy your success
To retire knowing you did good work for good people
Or perhaps not want to retire at all
This is what you want, but it feels … like it always feels — just beyond your grasp.
Know this:
It is not beyond your grasp.
Here, let me show you.
IT'S NOT AS HARD AS YOU THINK.
Big picture:
Know your ultimate goal
See a clear picture of how to get there
Know the right amount of effort needed
Know when to walk away from the work
And when to come back
That is all.
Shifting the balance of power back in your favor is not:
✦
Magic
✦
Mystical
✦
Or Woo-woo
Nor is it reserved for natural born sales people
(or even the particularly charming ;)
It’s for people who know where their clients need to be at the end of the engagement
And how to make sure everyone feels valued - because you made them feel like the smartest ones in the room.
I CAN SHOW YOU HOW TO GET THERE EVERY SINGLE TIME,
AND HAVE THE INDEPENDENT AUTHORITY YOU CRAVE.
I’ll help you know:
Exactly who you’re targeting and why, so you don’t waste time going down rabbit holes you shouldn’t be anywhere near
Your narrative thread that applies to your business
Your next steps
When to obsess over the details (hardly ever)
What to focus on and when to focus on it
When we do this together, day after day, week after week, month after month, you will be both shocked and impressed by how good you already are at this - almost as if it was in there all along 😉
YOU'LL NEED TO LEARN A FEW THINGS ALONG THE WAY.
I'll walk you through systems and tools you need to be more consistently profitable, like how to:
Build authority
Be creative on-demand
Market yourself quickly, consistently - and not perfectly
Automate follow-up’s
Get your questionnaires answered
Put yourself, your business and your family first
Create agendas that everyone shows up for
Achieve north of 80% attendance and participation from clients
Work less so that you can earn more
I'll give you scripts for situations like:
How to let go of clients that are a drain on profits and morale
How to schedule the kickoff even when the client wants to drag their feet or get their “ducks in a row.”
How to get decision makers’ buy-in early and often
How to sell and keep selling to current clients as the next logical step - without it getting awkward, gross or sales-y
How to increase value and create an obvious need for all of your consulting services
…and so much more.
You'll have everything you need to run things your way, based on your instincts.
It's simpler than you think.
At the end of the day,
it’s 3 things.
1.
Create value.
Based on what are generally the 4 “boxes” prospects need to check: ✔ money ✔ time ✔ health and ✔ happiness
2.
Build in that value with pricing.
Based on market tools that everyone can understand.
3.
Guarantee delivery.
Stay one step ahead of the client and never allow them to wonder where they are in the process.
Master these 3 problems, and you will earn more and produce the best work of your life with more meaning and far less stress.
And you will step out of the cycle of having to take on work you don’t want - at the expense of missing your life.
I can help you build more mutually profitable relationships in a way that works for you.
Whether you work for yourself, freelance, or aspire to break out on your own, you have options to earn more without giving up creative control.
-
1:1 Private Coaching
5 MONTHS
For the established 7-10 figure creative services agency who needs a lifeline, yesterday.
You’re a creative services owner working 60+ hours a week, your employees are in revolt, and you're putting out fires left, right, nights, weekends and you want the eyes of a pro focused on you and your team.
Your account and biz dev team are pouring all of their energy into meeting the demands of the neediest, least profitable clients and are at risk of total burnout.
If you think you need 1:1, reach out, or start with a Strategy Session.
$19,500
-
G.O.A.T.s for Tech Consultants Mastermind
5 MONTHS
For the established 7-10 figure creative services agency who needs a lifeline, yesterday.
You’re a creative services owner working 60+ hours a week, your employees are in revolt, and you're putting out fires left, right, nights, weekends and you want the eyes of a pro focused on you and your team.
Your account and biz dev team are pouring all of their energy into meeting the demands of the neediest, least profitable clients and are at risk of total burnout.
If you think you need 1:1, reach out, or start with a Strategy Session.
$19,500
-
Pomodoro Power Hour to Write Your Sales Page in One Fell
5 MONTHS
For the established 7-10 figure creative services agency who needs a lifeline, yesterday.
You’re a creative services owner working 60+ hours a week, your employees are in revolt, and you're putting out fires left, right, nights, weekends and you want the eyes of a pro focused on you and your team.
Your account and biz dev team are pouring all of their energy into meeting the demands of the neediest, least profitable clients and are at risk of total burnout.
If you think you need 1:1, reach out, or start with a Strategy Session.
$19,500
-
Bootcamp
5 MONTHS
For the established 7-10 figure creative services agency who needs a lifeline, yesterday.
You’re a creative services owner working 60+ hours a week, your employees are in revolt, and you're putting out fires left, right, nights, weekends and you want the eyes of a pro focused on you and your team.
Your account and biz dev team are pouring all of their energy into meeting the demands of the neediest, least profitable clients and are at risk of total burnout.
If you think you need 1:1, reach out, or start with a Strategy Session.
$19,500
If the concepts behind G.O.A.T.s For Consultants Mastermind sounds like your brand of vodka, I invite you to keep reading:
It is a delightful way to increase profitability for both you and your client.
With coaching, guidance, and both 1:1 and peer-to-peer support, you’ll make quantifiable improvements quickly.
And you’ll know exactly which door to show your “nervous nellies.”
IN G.O.A.T.s FOR CONSULTANTS MASTERMIND:
YOU’LL KNOW:
Which market to focus on, and what kind of consulting you want to offer them (Distribution? Fractional? Pivot from consulting altogether?)
How to price packages and proposals and how to systematize them
What and how to express the value you create for your clients - and how to avoid them getting tripped up in jargon
What to say and when to say it on a sales call
YOU’LL SEE HOW TO:
Run your engagements how you and your brain work best
Let go of generic boilerplate and use your client’s own words to sell
Start taking back your day
Stay focused on your expertise and the work that you can’t get enough of
Shift the balance of power from your client to you on Day One
Capture the value you create in your price
Transition to clients paying in full, up front
Deepen your client relationship so you can build trust and recurring revenue
Guard the time to grow your business with a Kevlar™ vest
Create systems that put your revenue stream on auto-pilot
You can deliver the best, most meaningful work of your life. And the most profitable.
With unlimited support, G.O.A.T.s FOR CONSULTANTS MASTERMIND will get you there in 4 months.
Stop overdelivering because you’re guessing at what your client wants
Stop undercharging because you can’t see what your clients value
Stop working with clients for the money knowing it’s bringing you less profits in the end
Stop seeking your client’s approval - when you’ve got a way to know what they want from the get-go
Stop overworking to keep cheap clients happy
Stop going it alone - and getting stuck second-guessing
Stop waiting to kick off because your client needs to get their “ducks in a row”
Stop feeling like you have to charge less to work with better clients
Stop setting deadlines for yourself and owing your client work
Stop saving because you think it’s safer, when the REAL RISK is not investing in yourself and missing your life.
Your business and your brain are your life’s two most valuable assets.
Invest in both, and it will pay off.
Invest in G.O.A.T.s For Consultants Mastermind, and it will pay off.
THE INVESTMENT IN G.O.A.T.s FOR CONSULTANTS MASTERMIND IS $3,500.
It’s an investment that will pay for itself in less than 4 months.
And then, it pays you back. Month after month after month.
For as long as you own your firm.
There's a payment plan.
If you prefer 4 monthly payments, you have that option.
The investment is risk-free:
If you decide it's not for you, you can request a full refund within the first 10 days. No questions, no hassles. Guaranteed.
Kind words from solopreneurs in Masterminds
-
“It all begins with an idea. Maybe you want to launch a business.
Per te audiam numquam, cu eos possim persius vivendum, ea paulo tacimates eum. Accusam recteque vix ne, mei ut reque summo equidem.”
— Name | Title
-
![]()
“It all begins with an idea. Maybe you want to launch a business.
Per te audiam numquam, cu eos possim persius vivendum, ea paulo tacimates eum. Accusam recteque vix ne, mei ut reque summo equidem.”
— Name | Title
-
“It all begins with an idea. Maybe you want to launch a business.
Per te audiam numquam, cu eos possim persius vivendum, ea paulo tacimates eum. Accusam recteque vix ne, mei ut reque summo equidem.”
— Name | Title
4 steps from freedom
Consulting is complicated enough.
Running your practice doesn’t have to be.
MAKE IT MORE PROFITABLE BY:
1.
2.
3.
4.
Knowing who your people are.
Getting more specific and targeted will streamline your consulting practice immeasurably.
Knowing what your people tend to buy.
They want better cash flow, more time, less hassle, and to be clear-as-a-bell as to what you can do for them..
Know how to offer that to them.
When you pull focus from you to your clients and make it about their problems and your solution, they like that a lot :)
Guarantee delivery
When you take charge and set the agenda, everyone knows where they’re going and trusts the process.
Offer generously, price for value, work collaboratively. That is all.
Everything you need to work with G.O.A.T.s exclusively
WITH:
The structure of a guided program - weekly training videos to deepen your understanding of niching, pricing, and more
The flexibility of a self-paced course - so you can learn when it fits into your day
Unlimited coaching & support - make progress faster with clearer decisions and less drama
The power of a working group - with great minds addressing similar challenges and sharing their best thinking
Downloadable materials - videos, trainings, worksheets and templates that are yours to keep forever
AND THESE BONUSES:
A community of forward-thinking consultants who are kind, progressive, open-minded, genuinely helpful, willing to trade best-practices, and want to create something much cooler than what they have
Template proposals - that lead with value, are easy for your prospect to understand, and get more Yesses at higher prices
Scripts - you’ll be learning a different style of sales conversation. I’ll help you know what words to use so your conversations flow smoothly and you don’t sound awkward.
Someone to review your work - so you can move through drafts and get to the final product with less stumbling
PLUS SUPPORT WITH SPECIAL PROJECTS WHEN YOU'RE READY:
Update your website (or create a new one) - so it speaks to your target market and attracts high-value clients
Plug in your online calendar - so prospects can by a strategy session right from your website - or even your email signature
Create a PDF Lead Magnet - then plug it into your ESP (eg, ConvertKit) and start building an email list that you can eventually sell to 🙂
Get better, higher-paying clients more easily. Guaranteed.
Know who you want to work with: narrow your niche, down down down, until it's crystal clear
Create better, more specific packages that are more effective for your clients
Design your packages so you're not worried about scope creep
Have a much better idea of what to charge
Feel more confident presenting your packages
Feel more solid in your niche, and that it will work
Increase the value you can provide to clients
Communicate that value more clearly, without confusing, insider lingo
Feel your progress coming around, and your business get easier, simpler
IMPORTANT DATES
When is the next G.O.A.T.s for Consultants Mastermind?
Registration is open from Friday, January 10th – Friday, Jan 17th
Instant access to Slack Community & Video Content Library from the moment you register
First official Office Hours: Friday, January 24th
Last Office Hours: Wednesday, April 30th
It runs for 16 weeks
We finish April 30th 🌟
I'm all in! What now?
1.
REGISTER
Make a decision to change the trajectory of your business
2.
SEND PAYMENT, GET WELCOMED
Then get everything you need to get started
3.
GEAR UP
We will go as fast as you need us to. Get all the support and direction you need out of the gates, and spend 4 months implementing your strategy.
If you suffer from not drawing in enough leads, or drawing in the wrong leads, Kevin is someone you should work with.
— Cameron Dwyer
Kevin Freidberg has an incredible knack of mulling over discussions he's had with you about your website, and somehow conjuring up precise messaging that really resonates with potential customers in a very positive way! I wouldn't use anyone else for messaging for my website.
— Chip Cooper
Kevin Freidberg is the Bob Dylan of writing for websites.
— Adam Christing
Working side by side with Kevin on our website has been a revelatory process. Even though we meet just for 60 mins a week, each of those sessions is jam packed with creative output. In fact it has pushed us to question and improve our own internal processes of creative work.
— Raghav Krishna
Designed to give you 100% results.
I asked myself:
“If I wanted to help freelance, solo and aspiring independent consultants, what would they need to know?”
”What would I include to guarantee they get the results they want?”
"How could I price it so that as many people could take advantage and leave with a skill they could use forever?"
”How could I design a course that helps people work quicker so they can actually have time to take the course!?”
”How could I make it feel like the best decision ever, right away?”
And then I went to work, designing a program that allows you to shift the burden of time from your plate to your clients
- where it belongs -
And where your clients want it with the least amount of effort, risk and sacrifice from you.
That’s G.O.A.T.s for Consultants Mastermind
A unique program designed around guaranteeing you get exactly what you want…
I’m here,
Kevin
What's included?
Programs Details, Logistics, Nuts & Bolts
As soon as you register, you’ll get instant access to:
The Community, so you can start asking questions right away
The Video Content Library, so you can start learning right away
The Private Podcast, so you can start listening right away
Training Topics: All the expertise I have amassed over the years of coaching ____ in X-minute video trainings accompanied by a companion worksheet on that topic. You can work on your own timeframe: watch the video, listen to the audio at your convenience. Then come to Office Hours with your questions.
Weekly Office Hours hosted by Kevin.
- You can ask your question and get coached live, or submit your questions in advance and have them answered during Office Hours
- Office Hours are Tuesday at 1 AM MT. (On JAN 17th, 24th, 31st, they're Wednesdays at 11am MT.)
- Office Hours are not mandatory.
- First Office hours is Wednesday
- Last Office Hours is April 30th.
- Slack Space closes May 3rd.
Unlimited Private 1:1 Coaching with my team of certified coaches. Get past procrastination. Putting things off. Distraction. Stop delaying, worrying, visiting the cookie jar. Get the clarity you need to move forward with greater confidence about your choices. Private 1: mindset coaching is your place to go when you need some 1:1 attention for the thing you're stuck on
Unlimited Community Chat Coaching: Don't want to wait for Office Hours to ask your question? Post it in SLACK and get a response by the end of the day. Also peruse the vault of previously asked and answered questions.
A cohort of techs in the Slack Channel: Get answers, ideas, and input from techs just like you, who are on the same journey, and have been where you are. Contribute to others who walk right behind you.
Private Podcast Feed: Missed a training, and want to catch it on the go? All Office Hours and Training Sessions are posted to the Private Podcast feed, so that only you and other Masterminders get the benefit of hearing each others' questions get answered.
Master Checklist: Your roadmap to the step-by-step path that leads to big changes. We break big things down so they are simple, manageable. and doable.
Accountability. Don't get lost in a giant group. We’ll track your steps to measure progress. You'll' always know exactly what steps to take next, and you'll have someone to check in with, to ensure you're moving forward.
Community of forward-thinking . There are other ____ pros who are just like you: wanting to get ahead, enjoy what they do, provide more value, be better compensated for their expertise. And they want to surround themselves with other great minds who are on the same path.
JOIN OUR NEXT COHORT
I'm all in! What now?
Register - Make a decision to change the trajectory of your business
Send payment, get welcomed - Then get everything you need to get started
Gear up - We will go as fast as you need us to. Get all the support and direction you need out of the gates, and spend X months implementing your strategy.
Frequently Asked Questions
Who's it for?
Anyone struggling to work with clients that pay in full, upfront and value what they do at full price: including IT consultants, IT service providers, copywriters, creative service providers, speakers, website designers, consultants, attorneys, customer success professionals.
Who is G.O.A.T. Client Mastermind for?
Attorneys, consultants, designers, copywriters, who are not ready to hire a web designer until they know they’re not wasting their time or money.
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Who wrote this page anyway?
Hey, I’m Kevin Freidberg
I help overworked consultants work with the best clients they’ve ever had without undercharging or overworking.
Now that we have the SEO text out of the way, here’s me in plain English…
How did you start coaching solo and aspiring-to-be solo consultants?
I was a marketing director, creative director and independent consultant for 15 years. Working for some of the most prestigious ad agencies and clients in the world including:
But early into my career, I realized one thing:
Great clients are born from great service providers.
Nightmare clients → nightmare providers
We can create our own worst enemies - without even knowing it - by not giving them what they need to help us do what we do best.
Which all comes down to creating enough value so that our clients are inspired to:
show up to meetings
answer questions
give us access to their clients
And set them up to be the experts - not us
Why?
Because we will never know our clients’ businesses as well as they do.
Ever been to a standup comedy show?
The good ones have a payoff every 7-10 seconds. We must do the same for our clients - focus and add value - every 7 - 10 seconds - as best we can, in all of our communication.
So, what’s all this got to do with working with best-ever clients?
Once I started offering value quickly and digestibly from the beginning of the engagement → straight through to the end → all of my clients turned into G.O.A.T.s.
- without tricks, gimmickry, being the cheapest or overcompensating.
Today, it’s my mission in life to help folks like you work with clients that appreciate you and compensate you for the life of your career.
Care to join me?
I’m here.
Questions? Let's talk!
I can help you determine whether G.OA.T.s FOR CONSULTANTS MASTERMIND is the right thing for you right now, answer logistical questions, help you make a clear choice, and more.
Check out the FAQ or email me at kevin@7sws.com with “GOATS 4 CNSLTNTS” in the Subject line. I will get back to you by the end of the day.
☝️
Go back up, there’s nothing left down here except the footer!
Add your name to the wait list now to get first access to registration when it opens on Jan. 15th.